"Why do I need a book, just for my Face?"
"Twitter...that sounds like a disease! Will my insurance cover that?"
What Are Social Media, and Why Should I Care?
STILETTO STRATEGY ~ 615.456.4374 ~ phone or text
info@stilettostrategy.com
Contact Stiletto Strategy. Most marketing consultants and public relations firms talk - maybe too much. Stiletto Strategy is more interested in hearing what you have to say.
If you have ever asked these questions, even if only in the privacy of your own mind, Stiletto Strategy can help you understand what the social media are, why they are beneficial to your business, and how you can use them effectively.
Here are a few statistics on Facebook and Twitter usage that may surprise you:
Facebook's Press Room:
"More than 120 million users log on to Facebook at least once each day
More than two-thirds of Facebook users are outside of college
The fastest growing demographic is those 35 years old and older "
About Twitter:
"comScore has released some interesting statistics about Twitter. It will come as no surprise that Twitter traffic is on the rise. What is surprising is who's driving the traffic. 45-54 year olds are the top demographic. The more expected demo of 25-34 year olds following closely behind at second. But notice how boomers and senior citizens are getting Twitter."
The use of Twitter and Facebook (among other sites) to introduce and promote businesses or organizations is also known as "social media marketing". It has been said that the best advertising in the world is “word of mouth” advertising – when one person recommends your business to another person, and so on. It is true; “word of mouth” is the best kind of advertising. The social media, due to their very personal, yet open, nature, are the next best thing to "word of mouth".
Though it may sound intimidating at first, the use of social media marketing is extremely effective, and can even be less expensive than some forms of traditional advertising. Stiletto Strategy will help you navigate the "unknown" in social media and make social media marketing work for you.
